Mobile Marketing Mistakes To Avoid

By admin / November 17, 2018

Mobile Advertising And Marketing Mistakes To Stay Away From

About a many years earlier, there is actually no such factor as an ipad tablet, a tablet, a smart phone or even a mobile phone that is world wide web allowed. Prior to apple iphone swept the planet along with its trendy design and also fantastic functions, mobile advertising was actually everything about offering ringtones, band back tunes as well as text. So as far as anyone may say to, every one of us is relatively new to this mobile advertising and marketing craze and also it is actually not unusual that a lot of organisations are still exercising all the tricks in it. Because that is the case, services who attempted their luck in mobile phone marketing dedicate popular errors on this side of your business. Below, our company inform you the 4 of those likely mistakes that significant and tiny business devote in one way or even the various other. Our company hope you will certainly not catch these popular blunders at the same time. Click This Link And Find More Info: Free App Creator For Android

1. Cultivating an application without a back-up planning to make it big. There more than half a million apps available via Android, iPhone and also Blackberry apps stores. This means that your own app needs to become more than just among the checklist. It needs to be distinct, exciting, catchy and addictive if it is actually an activity or extremely beneficial and interesting if it is actually one thing else. Your only should certainly not merely finish when you are actually carried out bring in the app. Ensure is with the help of social networking sites. Allow it be found by lots of people and also have lots of testers for your app before as well as even after you have actually discharged it. Keep your application upgraded and also deal with bugs every so often, enabling consumers to use them once more because of some added features.
2. Content and also mobile texting inequality. SMS or much better known as text messages are just one of the best methods to get to mobile phone users that are attached or even connected to components like web sites, downloadable apps and also various other net information. They are actually excellent to use, unless you delivered your customers links that suggest materials that are not compatible with their mobile devices. For example, you sent out mobile welcoming e-mails to your exposure to smart phones however the web link in the email only partners with apples iphone, not on various other gadgets. To handle this sort of concern, inquire your web as well as app designer to use codes that will identify gadget as well as bring in the email suitable to each gizmo. Make sure everything functions flawlessly, coming from delivering information to acquiring a feedback.
3. Certainly not taking privacy plans seriously. Personal privacy delivers a great deal of worry to very most, otherwise all, people. So when you interact your business in mobile phone marketing, always remember to take the personal privacy policy seriously. Through doing this, you will save your provider some funds and also inappropriate attention through getting on test for breaching personal privacy of a specific individual, team or on the web neighborhood. Observe the sector’s guidelines for gathering personal details of individuals. Ask your client’s authorization if you would like to take their information as well as respect them if they drop. Mobile advertising and marketing is certainly not regarding taking information; it is making an area that values your company.
4. Targeting the incorrect group. Mobile gizmos possess the capacity to track and compile data that might serve for targeting as well as personalizing your mobile welcoming emails and also notifications. This indicates that your notifications could be delivered to more individuals in and out of your on the web community. Nevertheless, this doesn’t constantly bring excellent news as often there are actually merely about twenty% of individuals that will certainly take passion in your e-mail. Indicate your intended as well as make certain they receive your offers adequately.

Porsche 911 Fort Lauderdale – Best For Performance And Fuel Efficiency

By admin / December 22, 2016

The new car models from the different manufacturing companies bring inquisitiveness from the buyers, and you can find the same interest and inquisitiveness for the new Porsche 911 Fort Lauderdale which is the third generation mid-engine convertible that comes with a top that can be raised or dropped conveniently. The new model comes with various changes that were not there in the older models, and the most important are the body shell that is made of aluminum, and there are different other changes that give its body a curvaceous look. The engine has also gone smaller, but the performance is better.

Interior Of The Car

The new model is armed with electromechanical steering, and this car gives you comfort and space for driving. The interior of the every car is designed to give you freedom from the space crunch, and now you can get used to the geometric for of the driver’s space and it follows a direction towards the front. The center console is elevated, and it integrates the driver in the vehicle by placing the gear level closer to the wheel, which enhances the chance of changing the gear faster and safer way. The interior of the new Porsche 911 is proportioned gives you enough leg space and passenger comfort is also a feature of the new design for ergonomic use of the car.

Best Features Are The Brakes

The length of the car is at 29mm, and the same goes for the width, and it sits 11 mm low that helps in lowering the gravity center by about 7mm. The wheelbase is about 60mm long and is better for the driving dynamics. The Porsche brakes are a standard all over the world and are known for stopping power and performance. The models come with four-piston monobloc aluminum calipers that are fixed at the rear and in the front of the car. These brakes are resistant towards any deformation and are lightweight to give you a fast and sensitive performance with the braking system.

The new calipers from the modern days are set at the front axle, and the brake pads are big and have got brake booster too that is newly developed for the model. These features have made the braking system better and endorsed component stability for continuous use of the car. There is the new introduction of brake ventilation system that is enriched with a modified and better air spoiler that are set at the axles of the front and the rear side of the car. You will get an overall modification of the brakes so that the performance is better and gives you safe and light driving experience.

Better Power And Less Fuel Consumption

It is known for its brakes and the engines, which are the most effective parts of a car and you can buy any car which has got an efficient engine and brakes without any hesitation. There is the thermal management that reduces the friction losses arising from the phase of warming up and there are the selective control and gradual activation of the cooling circuits that helps in reducing the heat gradually. This helps you to get the gear box in normal temperature faster. The car gives you better performance so that you can drive in safe and with reduced fuel consumption for a longer period.

Champion-Porsche.com – the Largest Porsche Dealer in the USA and the most reliable source to buy Porsche 911 in Fort Lauderdale. They have a broad collection of new and Preowned Porsche to choose from.

For more details, visit www.Champion-Porsche.Com

Call: 800-940-4020 to schedule your test drive

Business Professionals Applications

By / January 23, 2019

Business Professionals Applications

In today’s business world, you have to be ruthless and constantly taking note of the changing financial environment you are in. One of the greatest ways to do this is have a device that allows you to accurately control your expenses as well as keep track of how your money is being spent. If you have an Apple iPhone, than you most likely have a life that requires detail and organization. When it comes to finances, you must be extremely organized in order to make sure that your money isn’t being thrown around. And when you have an iPhone, you are able to add applications to your device, that will help organize your life. One of the best productivity applications for the iPhone is the JustAddMoney Expense Tracker.

This amazing application not only allows you to keep track of your money, but also you are able to share this information through a multi-user online tracker. This is perfect for a business that wants to be constantly updated on the financial happenings of the company. With this application, you are able to update your expenses in real-time, by entering in checks, receipts, credit card purchases and even how much cash you currently have. Since you are able to add additional users to the expense tracker, you can see how much money everyone has spent before making the next big purchase.

One of the coolest features about this application is how it can accurately manage your finances, no matter how complex they are. If you are running a business, and you want to keep your decision making employees up-to-date with all of the financial happenings, than you can do so by creating an account for them. After you have created an account, you can transfer money from these accounts, organizing expense categories and even create financial reports based on a certain date. This will keep your financial reports extremely organized and easy to understand.

Also, when you have this application, you can have real-time updates to how much money has been spent, and where. This will save you time in waiting for your checks to clear with the bank, and also will keep you from being surprised when you open your credit card billing statement.

Another great application for the business-minded, as well as those who want to keep information private, is the Mobile Password Safe. In today’s world, it is very important that you have a secure place to store all of your sensitive passwords, and what is a better place that your cell phone. You always have access to these passwords, however, only you are able to gain this access to the passwords. How this system works is you create labels for your passwords, and then put the actual password within the application.

After you have done so the passwords are actually decrypted into your browser, which means that plain text will never be transferred to the various servers. By doing so, this means your passwords can never be hacked and you are provided with 100% safety and security. If you have many passwords to sensitive locations, or if you just want to keep your online banking password even more protected, you will love this application.

Use The Power Of Mobile Marketing For Your Business (5)

By / January 22, 2019

Use The Power Of Mobile Marketing For Your Business

One of the worst and most common mistakes that can be made when it comes to mobile marketing is the lack of respect for individuals privacy. This can be extremely intrusive when dealing with personal mobile devices. For more great tips on what to do and not to do with this type of marketing, read on.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.

Find a way to get your customer’s phone number. Ask them to sign up for a member’s club or simply give them a sheet to fill in when they buy something at your store. Make them understand that you will be sending them messages about products and discounts in the future.

When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”

Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.

Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.

Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!

To wrap it up, you want to make sure that not only you are getting your message out to the right audience but also doing it in a way that shows respect to your customers. Hopefully this article provided plenty of information to help you with your mobile marketing plan.

How To Move Aggressivly Using Your Mobile Marketing (4)

By / January 21, 2019

How To Move Aggressivly Using Your Mobile Marketing

Imagine that you own a shop that has quite a few regular customers, but you discover that one random day you have had little to no business come your way. You send out an instant coupon giving your faithful customers 15% off and the response is tremendous. This is possible through mobile marketing.

Use QR codes on all of your print materials, from business cards to product packaging. This is a great way to give people quick access to all the content you want to provide, from cleaning instructions to alternate uses. You can even have a link to a coupon for future purchases, or a sale page.

When sending out information using mobile marketing, make sure that you take advantage of this type of media and cater the message directly to the person’s interests. This is important because this is already a very personal form of communication and you want to further solidify the bond between you and and customer.

Get permission before starting to add cell phone numbers to your database. Getting permission means you have found someone who is interested in your service or product. If you fail to get permission, you are sending messages that will likely never even be read. Sending messages without permission can also be a great way to ruin your reputation.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Try to integrate your mobile marketing with the other online resources that you utilize. If you have Facebook, Google, or Twitter, make sure your marketing campaigns are integrated together and work properly with all other promotional efforts. Mention your mobile marketing on all of your online resources from blogs to your website.

Don’t concentrate on mobile marketing as your only means of marketing. It can be tempting to focus on mobile marketing, but remember that it is only one branch of your marketing efforts. Remember to use all avenues of marketing open to you to build the strongest business that you can.

Make your text messages engaging and viral. Of all mobile marketing techniques SMS messaging is one of the easiest for a user to pass onto a friend. Consider how you can make your text messages buzzworthy, and be sure to add an easy short code subscription method for those readers who may have just received your text message from one of their friends.

When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.

In conclusion, you long for instant solutions to your business needs. Follow the advice provided in this article, and when implemented correctly, you will come as close as possible to achieving this. Go ahead and give it an attempt, and reap all of the the benefits of mobile marketing.

Top Tips To Build Your Mobile Marketing (2)

By / January 20, 2019

Top Tips To Build Your Mobile Marketing

In the mobile world, it is important to market your brand so that you stand out above your competitors. That is where smart mobile marketing comes in handy. This will help visitors find and remember you, which can result in more traffic and more profits. Follow these tips to make your business stand out above the rest.

Remember the call to action. All of your mobile marketing efforts must contain some idea of what you want your prospect to do next. Every communication you have with a customer or prospective customer must have a purpose, so make sure you always keep that in mind. You want them to buy your products, after all.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.

Ask for feedback. Feedback from customers about your mobile marketing methods can let you know what you’re doing right and what you are failing at. Don’t forget to note absence of feedback as well. Analyze why you may not be hearing from everyone and take steps to rectify that. Ask for feedback often and your business can only get better.

Establish clear goals for your mobile marketing campaign. You should have a number of people you want to let know about your offers and a number of people you want to see in your stores or on your website. Keep track of your results and consider adapting your campaign if it is not successful.

Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.

If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around.

As you can see from the previous list of tips, mobile marketing can really make a difference in the strength of your business’s presence. It takes a lot of work, a lot of networking and tons of patience. But, it is all worth it in the end to have a successful business campaign.

Great Mobile Marketing Advice To Build Up Your Business

By / January 18, 2019

Great Mobile Marketing Advice To Build Up Your Business

Taking a step into the wondrous and complex land of mobile marketing for the very first time might feel a tad bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in the field.

Learning what your competitors are doing, does not mean that you should copy the things that they have done. You are to use the gathered information to help you determine things that work and things that do not work, so that you can develop your plan effectively and save you the trial and error that they had to go through.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.

To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.

Make sure that your company and brand are instantly identifiable from the beginning of a mobile marketing message. If your consumers have to read though the entire text to find out what company it is from, they will be annoyed and possibly see it as a sneaky marketing ploy.

Be sure to make your emails user friendly for mobile phones. With the explosion of smart phone usage, it is more important than ever to be sure that mobile viewers can easily view the information on your message. Make sure that the subject line is short and that the pertinent information is front and center.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Long-winded ads will be closed before the message has gotten across. Stick to short, punchy ad messages that will instill urgency in your customers. Many users will look for a way to close the ad unless you grab them quickly. Build that urgency and give a call to action that creates buyers.

So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile marketing. You have the tools; it’s time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.

Pegasus Opera II Business Accounting Software

Pegasus Opera II Business Accounting Software

Standing as the fastest selling accounting software, with over 50 enhancements and a polished, professional new interface, Pegasus Opera II Business Accounting Software has gained a massive 20,000 users in the last two years.

Pegasus is committed to excellence and has risen to become an industry expert with well over 20 years of experience. Pegasus is award wining in customer service and accredited by the Inland Revenue.

So what can Pegasus do for you? It has been redeveloped as a 32-bit product, making it a powerful Microsoft Windows compatible product, delivering a 32-bit solution. It integrates fully with your other Microsoft Office products and provides clear data that is up-to-date, meaning tracking stock, searching for BACS payments and browsing purchase history is just a click away.

The alerting and scheduling tools that you get with Pegasus Opera II Business Accounting Software allow you to improve the productivity of your business through tact and strategy when it comes to planning.

Pegasus Opera II keeps you on pace with your competition and the market, allowing you to take advantage of the opportunities as they arise.

Its advanced modular design means that you can add modules and expand functionality as your business needs grow. Pegasus Opera II offers your business more than just Accounting, it gives you; Financial and business management, eCommerce, Payroll and HR as well as Manufacturing.

Pegasus helps you to run your business more effectively and also more profitably. While you are busy being productive, Pegasus will be keeping an eye on the everyday running of your business, with management information at your fingertips.

Despite of the size of your company, it is possible to adapt Pegasus Opera II to fit the precise needs of your business. It gives you increased flexibility and wider access to management information as well as saving you time.

Since Pegasus Opera II is internet and email enabled it means that reports, sales and purchase documents, etc can be emailed to customers and suppliers. Other features of Pegasus Opera II are; cash management facilities, sales history, VAT 100 reporting, price lists, discount matrix, stock traceability, purchase invoice register, budgeting, real time updates, Electronic Payments/BACS, advanced POP, management reports and nominal consolidation.

Since 1982, Pegasus Software has been developing market leading financial management software, with Opera II being the focus of a significant amount of development. Building on its already strong foundations, it is clearly focused on the needs of businesses and delivers the market leading SME product.

By adding Pegasus Opera II to your organisation it will give you the ability you need and match the requirements you have. It is the most flexible and adaptable accounting and business solutions you can buy.

Pegasus Opera II is designed to grow with your business. It has an open architecture, allowing more information to be processed concurrently, creating a greater utilisation of hardware and operating systems.

Its flexible reporting and analysis functions put you in control of your business. It ensures your organisation operates as efficiently as possible through being a financial and business management solution.

Pegasus Opera II demonstrates a real competitive edge. It meets more business requirements than any other accounting system, helping customers manage their business to their full potential.

How To Make Money In Mobile Marketing (2)

By / January 17, 2019

How To Make Money In Mobile Marketing

Searching the web for advice having to do with mobile marketing has not proved to be fruitful up to this point. There might be plenty of content out there, but nothing you can make use of. Give this article a try and you will be happy that you did.

Keep messages short. Remember, in this fast paced world that cellphones are now a part of, shorter is better. It takes less time to read a direct, short message than it does to read a lengthy appeal for business. Keep your communication direct and concise so that people actually read what you send them.

Make people who signed up to your mobile campaign special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your mobile marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.

With today’s technological age there are more people on their smart phones than ever before. So a good way to market is through mobile marketing in any way, shape, or form. Educate yourself about what you can do to market through the phone; think of applications that people would want or need, and before you know it success should follow.

Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.

Do not send messages out at odd hours. Keep the messages restricted to normal business hours in the area in which you are sending them. Do not send any out on Sundays or on big holidays. This will allow your customers to know that you respect their time and beliefs.

A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

When undertaking a mobile marketing campaign keep in mind that most people look for businesses in their area. Include keywords in your campaign that let’s a potential customer know your local business location and then target the largest audience possible.

Use animations to get your message out. Multimedia Messaging Service functions like a slide show and are easy to set up. The animations can be anything from cartoon figures to animated icons. Watching a Multimedia Messaging animation is like flipping through a book and will bring enjoyment to your customers.

In conclusion, you may have felt as though you have checked every resource for information on mobile marketing. But, the expert advice given here can only steer you in the right direction if used as directed. Start using this today and you will be glad you took the time to learn.

Interesting And Innovating Ideas For Mobile Marketing Campaigns (4)

By / January 16, 2019

Interesting And Innovating Ideas For Mobile Marketing Campaigns

One extremely unique trait of most types of mobile marketing is that it is usually initiated by the customer and it is their choice to continue to receive your marketing efforts. Not only is this great for business, but it is a great way to judge how well your marketing efforts are working. More helpful information is included below.

Keep the messages you send short and precise. Most people will not read a long message on their cell phones or tablets. Your messages should immediately mention the product or offer you are advertising. Phrase your message so that it calls for an action: you should encourage people to find out more about your offer.

Do not send a message that does not clearly state who you are and what kind of business you have. Make sure your mobile campaign contains your name or the name of your brand. If you are just starting a new brand, you should quickly explain what kind if products or services you sell.

Remember to link properly when using mobile devices. Do not link to your home website, link to the mobile version of your website so that your customers can get the entire picture. If you do not have a mobile version, you really need to get to work on it and have one for the mobile users.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.

Set aside at least one day a month that’s wholly devoted to viewing your stats and the effectiveness of your campaign if you want to adjust properly as you go along. You would probably be better off doing this every two weeks, but once a month is probably more realistic for busy marketers.

Although slow to the start, mobile marketing is a great way to bring customers to your products. So do not panic. It just takes a little while longer to gain the trust of an on-the-go user since they don’t typically follow links all day long.

Inform those that opt-in to mobile marketing messages just how many messages they can expect to receive day by day. This is the best way to ensure that you aren’t getting complaints later on due to too many messages too frequently. You want to be sure that those you are sending mobile messages to are fully aware.

In conclusion, mobile marketing is great in that you can really specialize and cater to your audience in ways that are just unavailable in other forms of marketing. In the best situation, you will be able to take the advice from this article and use it to shape the best marketing plan that you can.

Solid Advice To Integrate Mobile Marketing Into Your Business 3

By / January 15, 2019

Solid Advice To Integrate Mobile Marketing Into Your Business

Could mobile marketing be the next great edge in your business promotion? You could find a great set of skills and strategies to put forth in your mobile marketing efforts, but you want to stop first and take note of these great steps that are going to ensure your success in the practice.

Use QR codes on all of your print materials, from business cards to product packaging. This is a great way to give people quick access to all the content you want to provide, from cleaning instructions to alternate uses. You can even have a link to a coupon for future purchases, or a sale page.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This is a great way to ensure that the campaign that is going out is something that the recipient actually wants to read. If you do this will will get far fewer ‘Stop’ requests.

Take the time needed to learn how social media works, and how mobile marketing works right along with it. You need to do your research or extract the knowledge from those who already have it. Hire someone if you need to and it will pay off in the long run.

Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.

Use a Multimedia Messaging Service to connect with your customers. If you are unsure if your customers can receive a Multimedia Messaging, ask them if their phones can take photos if they say yes, they can receive a Multimedia Messaging. Using a MMS will enable you to send video messages to you customers.

Use high quality short codes in your mobile marketing efforts! This will ensure that you create your own brand of the short code you use, and you won’t be sharing with another company that could easily utilize the system abusively, causing you issues in the long run. You will encounter a higher price, but that is the price of doing mobile marketing well.

You should research the habits of the customers you reach through mobile marketing and tailor your communications and special offers to their needs. Treat them as a special subset of your customer base and learn all that you can about their buying habits. The offers you send out to cell phones should have a special appeal to your mobile customers.

If you are scared of taking on mobile marketing because it is new, you don’t have to worry. There are millions of people just like you that have found mobile marketing to be quite successful with the right strategies in place. Take the time to read these tips and give yourself a head start.

Apple’s 2007: That Was the Year That Was

By / January 14, 2019

Apple’s 2007: That Was the Year That Was

The biggest Apple story for 2007 is the phenomenal number of great products it released. OK, perhaps not every product was great. However, they were all still exciting and generated significant buzz. What other company can say that?

Here’s my look back at Apple’s year. I offer my brief assessment of each new product — with the benefit of end-of-year hindsight.

iPhone Calling

iPhone. The invention of the year. The gadget of the year. The you-name-it of the year. Could this product possibly live up to all this hype? Yes. Definitely.

Of course, it is not perfect. Where is voice dialing and built-in GPS, for starters? I am already salivating over the expected 3G iPhone 2.0 coming in 2008.

However, the 1.0 version is still as close to an out-of-the-park home run as anyone could wish for. For my money, it’s the most groundbreaking product Apple has created since the original Mac in 1984. It’s already hard for me to imagine how I managed without one. Whether I am looking up a location in Maps, checking movie times in Safari, listening to my voicemail with the incredible ease of its visual interface, sending a quick e-mail message, enjoying music (which I do more often now that I always have an iPod with me), or playing one of the games I added after hacking the device, it seems that I am always using my iPhone for something.
Leapin’ Leopards

Mac OS X 10.5 Leopard. A mixed bag. Yes, it has some intriguing new features. I am especially fond of screen sharing and Back to My Mac. Time Machine is also a plus.

However, the more I use Leopard, the more I find that it actually offers very little in the way of “must have” features. Indeed, if I was forced to revert to Tiger tomorrow, I wouldn’t object. Actually, I would welcome a return to the Dock in Tiger (with its hierarchical folder menus) or the firewall in Tiger (with its ability to turn individual ports on and off). Then there are the too-numerous startup and login problems in Leopard (see my recent MacFixIt column for exactly what I mean here). I have the sense that, with all the other stuff Apple had going on in 2007, Leopard was not given the attention it needed. It may take until around version 10.5.3 before Leopard is truly a “finished” product.

More Needed for Apple TV

Apple TV. I own one and I enjoy it. I have it connected to my home theater system in my living room. However, my major use of it is for playing music, not video. For streaming music from iTunes, it is a far better choice than the AirTunes component of an AirPort Express — because Apple TV offers a video interface and remote control. Even better, by syncing files to the Apple TV’s hard drive, you can play music without having to be connected to a Mac at all.

For Apple TV to live up to its name and be really useful as a “TV,” it needs a significant upgrade. An obvious starting point would be some sort of DVR-like capability.
AirPort’s Landing

AirPort Extreme. If you are thinking of upgrading to a new AirPort Extreme Base Station for the speed boost of the 802.11n network, you probably shouldn’t bother. In particular, if you use your WiFi network just for connecting to the Internet, your Internet speed is a bottleneck that will prevent you from seeing any overall speed gain as compared to 802.11g. Actually, the speed result can be even worse than no gain at all (as I detailed in the MacFixIt column months ago), due to problems with signal strength specific to “n” networks.

Still, the ability to add a networked hard drive to the Extreme is a plus. Of course, if you have no wireless router at all, the AirPort Extreme would make a worthwhile purchase.

Touch: Crippled iPhone?

iPod touch. I have done an almost 180 degree turn here since the initial release of the iPod touch. My first reaction was: Great! Here is the iPhone-less iPhone that users have been clamoring for. Now you can have the iPhone’s touchscreen interface without having to pay for a two-year phone contract.

My more recent reaction, however, is closer to “What’s the point?” I know I am showing my iPhone bias here but … the iPod touch does so much less than the iPhone that I keep feeling the touch is just a crippled iPhone. For US$100 more in initial cost, you can have an iPhone with the same 8 GB of memory, all of its added features and save yourself having to carry around a second device as an iPod. If you are willing to go with AT&T (NYSE: T) as your mobile phone carrier, the iPhone is the way to go.
New Nano, New Life

iPod nano. The new nano is a worthy successor to the previous generation nano. I was especially glad to see that it now plays video, even though I suspect most users will not be watching much video on it. On the downside, I am not a fan of the redesigned “fatter” shape.

iLife ’08. I still have mixed feelings about iMovie. It is definitely easier to make a quick movie now, but I miss the timeline controls that I now need to upgrade to Final Cut Express to get.

For iPhoto, its biggest new feature is Events. Personally, I don’t have much use for it. Indeed, it sometimes gets in my way, creating events automatically that I would prefer not be created.

The improvements in GarageBand are cool. I had fun with Magic GarageBand. The ability to easily make multiple takes of a recording is definitely helpful.

Overall, iLife ’08, a bit similar to Leopard, is a worthwhile but not essential upgrade. Still, if you are upgrading to Leopard, you’ll probably want to upgrade here as well. Of course, if you buy a new Mac, you get the new iLife included.

A Nicer Workplace

iWork ’08. Numbers gives iWork a spreadsheet, and it’s an excellent one, with Apple’s expected attention to visual appearance and interface details. Pages and Keynote have been nicely upgraded as well. The tracking feature in Pages is an especially big plus; animations in Keynote provide some fun new options. iWork ’08 may not be ready to replace Office for most users, but it keeps getting better with each new version. If you don’t absolutely need Office, iWork ’08 is a great alternative.

Those Mac ads. Finally, a word about those “I’m a Mac; I’m a PC” ads. Some may find them a bit irritating. Some may claim they overstate the advantages of a Mac. Some may feel they have begun to wear out their welcome. Not me. I still find them to be one of Apple’s best ever ad campaigns. I enjoy each new batch. I especially got a kick out of the special one that opened the WWDC this year (you can still see it here).

If nothing else, the ads are a fun way to feel good about the Mac, and why not? It’s been a great year for the Mac and all the rest of Apple. As I said at the outset, even if not every product was a complete success, you still have to be impressed by the sheer number of worthy products Apple put out. It’s hard to imagine Apple topping itself in 2008, but we’ll soon begin to see. Macworld Expo is just around the corner.

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